If you are looking for more information on poster sizes then, you’ve come to the right place.
What You Need To Know About Poster Sizes
Different Poster Sizes
Posters are a very important advertising and marketing tool that invite immediate attention. The size of the poster is very important to target a certain number of people. Although, the content of the poster is inevitable in creating a good or a bad poster, accurate dimensions of the posters are important for marketing.
There are numerous sizes available for posters while printing. But, there are certain standard sizes that are used throughout for particular purposes and it is always better to go for these sizes while getting color posters printed. It is easier to use some standard sizes as they fit the machines perfectly for flawless printing. Different sizes will serve different purposes and will need different printing devices. Moreover, the sizes of the poster also decide the cost of the printing.
Small Size Posters
The smallest size available for poster printing is 11 x 17”, which is only slightly bigger than the official legal paper, i.e. 8.5 x 17”. These posters can’t be printed using the regular printers used at home and require professional printing but the cost is fairly minimal as compared to larger sizes. This size of poster is perfect for indoor spaces or in places where the space is restricted.
Small size posters are big enough to catch the eye of the passers-by but the scope of distance is limited. Thus, these posters are perfect for small spaces like phone booths and restaurant walls, and can also be used on the community boards where people usually go up close to check out the different updates.
Medium Size Posters
Marketing Posters
Poster sizes highly determine the amount of attention one gets. A medium sized poster is a perfect combination of eye-catching and ‘in the budget’. With a standard size of 18 x 24”, these posters are usually used indoors. This size is popular for posters of celebrities and sceneries available at vendors or poster shops.
Apart from graphical usage, these posters are also used to deliver certain messages in the form of text. Headlines are usually followed by text in smaller sub-type; different colors can be used to make the text more attractive. Medium sized posters are a common sight in the offices and the pedestrian subways.
Large Size Posters
The most common outdoor poster sizes, these posters measure 24 x 36” or 27 x 39”. The poster sizes can be determined by usage and the display location. These posters can also be used indoors in large halls, but are ideal for outdoors. With large text and huge graphics, the posters have an immediate impact on the passers by.
If the messages conveyed are to the point, even the people driving by can get the conveyed message.
Movie Poster Sizes
Movie Posters
There are a number of standard sizes for movie posters. The one sheet (27 x 41”) is the most commonly used size, while the half sheet (22 x 28”) is the most popular. The other used movie poster sizes are 6 sheet (81 x 81”), 3 sheet (41 x 81”), and banner (81 x 24”). One commonly used movie poster size is the billboard (106 x 234”). This kind of a poster can be seen on the billboards on the roadside.
Posters can also be customized according to one’s own need. Although it is always better to use the standard sizes, the poster sizes may vary according to need and the display location. The posters are a very effective marketing tool and the main aim of the posters is advertising. Therefore, the sizes can be subjective in order to gain the maximum exposure of the advertised product.
